Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

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695.00

Out of stock

SKU: 9781592535873 Category: Tags: , , , ,

Product Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Just a few of the principles that will broaden your design knowledgepromote brainstorming, and help you check the quality of your work:

  • Baby-Face Bias
  • Expectation Effect
  • Golden Ration
  • Ockham’s Razor
  • Proximity
  • Scaling Fallacy

Additional information

Condition

New

Language

English

Author

William Lidwell

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