Confessions Of An Advertising Man

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SKU: 978-1904915379 Categories: , Tags: , , GTIN: 9781904915379

Product Description

David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Additional information

Author

David Ogilvy

Condition

New

Language

English

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