Business Studies Part – II Business Finance and Marketing for Class – 12

Product Description

Ideal for any class 12 student, who is pursuing the Commerce stream, this Business Studies Part – II Business Finance and Marketing textbook will give the students an in-depth knowledge of financial management, marketing and entrepreneurship development. Besides, it has been published by the NCERT and it follows the syllabus and guidelines that have been laid out by the Central Board of Secondary Education (CBSE). Topics Covered in this Textbook: • Chapter 9 – Financial Management • Chapter 10 – Financial Markets • Chapter 11 – Marketing • Chapter 12 – Consumer Protection • Chapter 13 – Entrepreneurship Development Salient Features of the Textbook: • Chapters have been divided into subsections to make the learning easy for the students. • Crisp and concise definitions let the students learn the content by heart easily. • MCQs, short questions and long questions at the end of every chapter help the students to evaluate their knowledge base. • ‘Summary’ section at the chapter help the students to recap of the points they have learned in the chapter. • ‘Project Work’ and ‘Case Problems’ are provided at the end of the chapter further help the students to have a better understanding of the chapters.

Additional information

Author

NCERT

Condition

Preowned, Readable

Language

English

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