Strategic Management And Business Policy

Quick Overview

While policies dictate how the company and its employees must function, strategic management lays down the path for the organisation to operate to achieve its objectives.

In Stock

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Product Description

This new, thoroughly revised edition presents the concepts, techniques, and applications of strategic management in a lucid and learner-friendly manner. Special effort has been made to relate these to the Indian context.

SALIENT FEATURES: State-of-the-art framework of strategic management; coverge of all major issues in strategic management; special emphasis on information management and technology, and globalisation in the context of strategic management; fifteen new case studies with a note on case method and case analysis; numerous illustrations and exhibits covering a wide range of industries; chapter-end summaries, short-answer and discussion questions, references and notes, and so on. With its comprehensive coverage, the book is ideal for self-study and fully meets the requirements of graduate and postgraduate students of management and allied disciplines. Middle-level managers and trainers would also find the book useful.

Additional information

Author

Kazmi

Condition

Preowned, Readable

Language

English

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