Strategic Management And Business Policy

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Product Description

This new, thoroughly revised edition presents the concepts, techniques, and applications of strategic management in a lucid and learner-friendly manner. Special effort has been made to relate these to the Indian context.

SALIENT FEATURES: State-of-the-art framework of strategic management; coverge of all major issues in strategic management; special emphasis on information management and technology, and globalisation in the context of strategic management; fifteen new case studies with a note on case method and case analysis; numerous illustrations and exhibits covering a wide range of industries; chapter-end summaries, short-answer and discussion questions, references and notes, and so on. With its comprehensive coverage, the book is ideal for self-study and fully meets the requirements of graduate and postgraduate students of management and allied disciplines. Middle-level managers and trainers would also find the book useful.

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Preowned, Readable




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